Expanding her Business, the brand visuals were falling behind the high-quality cupcakes & experience that Vanilla Sprinkles brought to the local scene. Her first Logo was unable to be used in High-Quality for her new products, including the Caravan Signage, Clothing & Point-of-Sale objects in her Caravan.
Combining several key-brand elements of her existing Business in her logo creates a smooth transition from past — present — future. Her new Logo being the centre-piece of the new era for Vanilla Sprinkles; it had to represent a new future, while carrying her already established Business into the years to come.
This was not a new Business — it was just Vanilla Sprinkles’ glow up she deserved.
